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Board of Directors

Board of Directors


Tony is owner of Brandtastic Soil, LLC and manufactures and distributes potting soil and soil amendments to retailers in Southern Idaho and Utah.  He has served with the board of the Twin Falls, Idaho Area Chamber of Commerce, Twin Falls Optimist Club and the Idaho Chapter of the March of Dimes.  He is a founding board member of the Twin Falls County Pest Abatement District where he has worked for prevention and a strong Integrated Pest Management policy. Tony is also a Master Gardener.


Brise Tencer is the Director of Policy and Programs for California Certified Organic Farmers (CCOF - soon to be CCOF Tilth). She leads CCOF’s local, state, federal and international policy initiatives and advocacy campaigns. She previously served for four years as the lead lobbyist on food and agriculture issues for the Union of Concerned Scientists in Washington, D.C., and for seven years as the Legislative Coordinator for Organic Farming Research Foundation.


Sahale Little is Vice President of Financial Planning and Business Development for Coinstar, an Outerwall Inc. company. At Coinstar, Sahale manages all aspects of financial planning and analysis activities. Through program management Sahale operates and supports implementation of key initiatives and new product launches. She also acts as the liaison with sales and legal managing all contract negotiations. Prior to Coinstar, Sahale was Vice President of Finance for ScreenLife, a Seattle based division of Paramount Pictures and an Associate with the equity firm, The Sienna Group, LLC, supporting long term investments and portfolio companies.


Sara is currently a graduate student in environmental studies at the University of Oregon.  She is a recent transplant to the Northwest, moving to Eugene from Ohio after earning her BA in zoology in 2009 from
Ohio Wesleyan University.  Sara has previously completed research on the effects of atrazine and carbaryl on amphibian physiology, and is now interested in studying the social and political factors that can encourage alternatives to pesticides.



Betty McArdle serves as Program Director of Community Media Assistance Project (CMAP). She grew up in the radio community and has assisted radio engineers in their work with community radio.  She has 15 years of professional experience with community outreach and public involvement. She has worked with many citizens groups as a volunteer over the past 40 years.  Before CMAP Betty served as a contract events coordinator teaching Naturescaping, or chemical free landscaping using native plants and environmentally friendly gardening practices. Betty has served as a staff member with Oregon Environmental Council and as a board member of other environmental groups before joining NCAP’s board.



Helen is an environmental science teacher in the Rachel Carson Program, a small learning community where students gain an in-depth understanding of the natural environment at Eugene's Churchill High School. Students in the program monitor watershed health and provide valuable restoration work in partnership with government and non-profit groups. Helen previously managed a small business in Eugene. She has a master's degree in education.



Martin Guerena is a former Peace Corps volunteer (Ecuador) with a BS from UC Davis and a MS in Agriculture, from Cal Poly, San Luis Obispo. He is a certified organic inspector and California Pest Control Advisor. Mr. Guerena has experience working as a farmer, farm advisor, teacher, sustainable agriculture specialist with the National Center for Appropriate Technology (NCAT) and is currently the integrated pest management specialist for the City of Davis, California.